ACT! by Sage for Regular Communications with Customers
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I moved last week.
2100 mile drive, in 4 days, with my wife, kids, and brother in
law. Phoenix to Cleveland.
A pickup truck with trailer, van, and 24′ moving truck…each
packed to the gills. I had a challenge…how was I going
to tell all my consulting customers in a personal way without taking too much time?
Is it possible to use ACT to deal with this challenge? Yes,
here’s how I did it.
1.) Composed a personal message as an ACT template.*
2.) Looked up all my customers in the database (lookup using the ID/Status field).
3.) Followed the mail merge wizard under the write menu, using the newly created template, set to record a history to each contact record receiving the message.
I ran the mail merge twice.
First to send as an email, second to send to my printer so I could put a personal note, and then drop in the mail.
KEY: More than informing customers of my new contact information, it allowed me to build relationship with them.
You can do the same, there are many reasons other than commerce for communicating to customers.
Here are a few:
-Birthday
-Anniversary (reminder to husbands ![]()
-Valentine’s Day (reminder to husbands
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-Mother’s Day
-Father’s Day
-Thanksgiving (this is BIG)
-Holidays including and surrounding
Christmas
It is always a good idea to regularly communicate with your
customers, ACT can be used as tool to do just that.
Ever driven across country?
Have ideas or feedback? Post them here.
Here’s how.
Now it is back to work, I have been working hard on a new service, I hope to give you more details soon.
Warmest Regards,
Travis Campbell
www.ACTasap.net
*I called everyone beforehand, this made the writing the letter easy, simply a restatement of what was discussed.
on the phone.
Filed under: ACT Related, General Features
Hey Travis: I am now logged in. I am looking forward to learning more about how to maximize Act. I want to get proficient at emailing my clients, prospects and new contacts. I really like the idea of the ASK etc .com type of program. I need to get my webpages up to speed and dialed in on how to use my current client list effectively.
Glad to have you on board Mike. You can checkout the ASK tool (great way to understand your market) here. The ASK Database