The Holidays Can be an Opportunity to Build Relationships with Customers and Prospects

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Many enjoy the benefits of a good contact management system in their business.  Ultimately it is of no use if it does not help you maintain existing relationships while extending your reach to others.  One way you can build relationships with others is simply by emailing something to them that is:
1.) Valuable
2.) Unique
3.) To the point
Now I’ll leave it to you to figure out the content of your message, but be sure it follows those guidelines, or you have a good chance of falling on deaf ears.  If I were to sneak one more in there it would be “meaningful” give them something that you have personal experience with, and you believe in, or perhaps something a trusted advisor or friend has had a positive experience with.

Example:
*snip*
I have a friend who put together a piece of emailing software that ties into ACT! by Sage 2007 Peachtree, Quickbooks, Filemaker Pro, and many more.  Basically, his service is responsible for sending the emails, and because of that he can report on key things, like who is opening the email (and how many times), who is clicking the links.  He even has a scoring system to rank the most active subscribers.  He has extended an offer to utilize his service at no cost until 2007.  NO money or credit card information is required, and it only takes about 15 minutes (average) for folks to get started.  GO HERE to get started, and feel free to post (how to) your experience here. GO HERE>>
*snip*

So what I’m trying to do in the above paragraph is offer something of value, that is to the point, and unique (have you heard of such a product that ties in with so many systems?).  By the way the (how to) is a real link if you aren’t sure how to post to this blog. 

Have a great Thanksgiving!

 -Travis

PS: Go there if you want to see the holiday greeting link I recently send my subscribers to.

Technorati Tags: Business, contact management, email, Quickbooks, video