Top 5 Overlooked ACT! Features Video 3
August 12, 2008 by Travis
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It is one thing to bring leads into your database, but what about tracking those leads. In video 3 Mary decides just how she was going to measure the effectiveness of the marketing campaign in her ACT! database. Learn how she does it, and in the process how she leverages one of the Top 5 Overlooked Features of the ACT! Database Software.
If you have yet to sign up for the free video training series, go here. As always, provide feedback on video 3 in the comments section just below this post.
Good video Travis I liked the parts emphasizing time savings.Also the reminder about the Hawthorne effect [from a previous video] and the importance of reporting. Reporting is such a powerful yet underutilized means of representing the data we put so much effort into collecting. Thanks for the video Travis keep on doing a good job.
Thanks Steve. I think people often don’t realize there are other ways to get data from their databases. Hoping this video is helpful to many.